B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

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Demand Work Management Intent Data Features 40

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Only 5% of our market , is ready, willing and able to consider buying our product. If they’re in a buying cycle at all.

Efficiency 82

Efficiency Marketing Automation Services Lead Ranking Brand Identity 82

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Kapost

MAY 23, 2016

Whether you’re attending to discover new research, unveil new B2B innovations, or just to network with some of the best and brightest in B2B, this year’s summit is guaranteed to give you the insights you need to operationalize and grow your company strategy. SPEAKER: Colin Day, VP of Global Demand Generation, FIS Global.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted. appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Let’s add “homepage hyper-personalization” to the list. Hyper-personalization with Buyer Intent Data.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Top Rank Marketing

SEPTEMBER 25, 2023

Headliner Keynote with Elizabeth Banks Who: Elizabeth Banks (Director) When: Thursday, September 28 | 12:45pm – 1:45pm Where: CMWorld Keynote Stage Why: If you’re looking to bring unconventional creativity and storytelling to your B2B strategy, you can’t miss the headline keynote speaker at this year’s CMWorld.

B2B Thought Leadership 124

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 124

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. This product emerged from our very obvious sweet spot – first party data captured via gated B2B content consumption.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45

Aberdeen

SEPTEMBER 30, 2019

This is the laundry list of goals that many B2B campaigns contain. Third-party intent data helps you target your marketing activities more effectively so that even when your long-term goal is brand awareness, you’re generating results for sales in the short term, too. Measuring Campaigns Out of Context.

Intent Data 40

Intent Data Intent Brand Identity Branding 40