Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

DiscoverOrg

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. You’re in the right place.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 9, 2016

They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

APRIL 6, 2016

Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. So we invited vendors of B2B prospecting data to participate, and we structured a research study to get at the accuracy of a statistically projectable sample of company records from the vendors.

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60