B2B Thought Leadership In-market Buyers Research Thought Leadership 
PureB2B
APRIL 26, 2022
Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers.
Martech
APRIL 29, 2024
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inbox Insight
NOVEMBER 15, 2021
Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% Reading time: 3 minutes.
Inbox Insight
OCTOBER 6, 2021
If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. The data in this article comes from our own research panel of senior professionals, all with informed consent. Best-in-class data tools?
PureB2B
MAY 20, 2022
So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in of B2B sales and marketing professionals report improving their lead conversion rate by 30% by using intent data. It’s easy to see why B2B companies like working with intent data.
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. ABM is certainly on the rise.
TrustRadius Marketing
OCTOBER 3, 2022
Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.
Expert insights. Personalized for you.
62 
Let's personalize your content