Metadata

APRIL 11, 2023

Maybe—and I mean maybe —it makes sense to DIY your campaigns in native ad channels if you’re new to running paid ads, working with a smaller budget, or have a marketing plan without many moving parts. If that’s the case, manually running paid campaigns could make sense.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Irrelevant Content = Decreased Engagement. Email Marketing b2b B2C'

Cost 48

Cost B2B Thought Leadership Bandwidth Acquisitions 48

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Are they too focused on leads alone and not pipeline?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Sprout Social

OCTOBER 4, 2022

In the world of social media, reach is everything. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. No B2B marketers. At that point, I was hooked.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Choosing the right virtual event marketing technology: platform or stack?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI—knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. What is thought leadership?

Top of Funnel 68

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 68

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI —knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel in the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. Becoming a Knowledge Base.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Directive Agency

OCTOBER 7, 2019

Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. How did you start your career in marketing? My career in marketing started back in high school.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. With each refresh of its algorithms, Google is constantly updating its search algorithms to prioritize quality — and it’s only improving.

Paid Content 106

Paid Content SME Product Tips 106

Hubspot

JULY 13, 2017

As a marketer, the same concept applies to everything you do. Take social media. At HubSpot, people ask us all the time: "Will social media work for my business?" If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd.

Account Based Marketing 73

Account Based Marketing ABM Sales Management Work Management 73

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Social media! LinkedIn for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28