markempa

MAY 24, 2010

The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out. BtoB: 2010 Lead Generation Guide.

BtoB 120

BtoB Lead Generation B to B Generation 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

DemandBase

OCTOBER 2, 2018

Despite being one of the oldest teams within marketing, field marketing has largely remained a generalist role loosely defined as supporting sales efforts to meet local growth objectives. Field Marketing can help uncover trends and opportunities seen during the sales cycle or they can pressure test new marketing ideas with the reps.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

JANUARY 7, 2010

If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. You can do this by talking about things they care about, such as problems and trends. Cindy King's Tip.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The ROI Guy

DECEMBER 6, 2010

The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40