The ROI Guy
NOVEMBER 17, 2009
According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.
MLT Creative
JANUARY 10, 2012
Identify the most effective ways to attract buyers to your content Why spend your entire marketing budget trying to find customers when you can now make it so easy for them to find you? His vision for making customer service the most dynamic brand attribute of his company provides valuable lessons for both B-to-C and B-to-B marketers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
NOVEMBER 16, 2012
Roles under this subset include community managers , customer experience designers, and customer communications officers. It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent.
KoMarketing Associates
OCTOBER 2, 2018
For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year.
The ROI Guy
DECEMBER 6, 2010
The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers. Is Marketing Too Busy?
The ROI Guy
NOVEMBER 29, 2010
The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.
WebMarketCentral
JUNE 18, 2008
B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.
Expert insights. Personalized for you.
40 
Let's personalize your content