Biznology

DECEMBER 21, 2011

In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. Buyers don’t really want to talk to vendors until somewhere akin to 70% of the way down the road, at the stage of writing RFPs and getting quotes. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael. First Name.

B to B 40

B to B Paid Content Social Media CMS Development 40

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Consider your own alumni network, industry affiliations, and vendor-specific resources. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

MLT Creative

SEPTEMBER 24, 2010

I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.” Doug Kessler and Velocity set a great example for how to put content into action with this eBook, and we’re all invited to see their plan and follow along for the results.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40