Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 88

Marketing Automation Services Work Management CMS Development Marketing Management 88

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

Conference 118

Conference CMS Development Digital Asset Management Marketing Automation Services 118

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

Conference 104

Conference CMS Development Digital Asset Management Marketing Automation Services 104

chiefmartech

DECEMBER 19, 2016

This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. DIGITAL EVERYTHING. ” A website.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

The Customer

JUNE 22, 2021

In the latest edition of TheCustomer QT: Re-shaping email, Customer data efficiencies, CX leaders’ purchase priorities, and a new data protection agency? Use this opportunity to reach beyond the open and think about the multichannel moments and points of connectivity that will provide that next best message and experience for your customers.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

chiefmartech

FEBRUARY 27, 2017

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.

API 40

API CMS Development Enterprise Management eCommerce 40

Salesforce Marketing Cloud

JUNE 24, 2022

As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever. Brands are doing more with less, and businesses are now looking to trusted partners for help building the best customer experiences. Learn more.

CMS Development 96

CMS Development Work Management Marketing Management Fulfillment 96

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do.

Digital Experience Platform 90

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 90

PathFactory

OCTOBER 20, 2021

Marketers have a lot of information to keep tabs on. Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. But who is responsible for content intelligence?

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

ClickZ

OCTOBER 19, 2020

Each stack is custom fit to match a company’s industry sector, marketing approach, and unique needs. The Stackies don’t require entrants to stick with specific categories, but most included variations of the following: planning/strategy, Creative, Engagement/Marketing, Customer, and Measurement/Analytics.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

chiefmartech

FEBRUARY 14, 2019

But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined. Program for senior executives or hands-on marketing operations managers? Those starting digital transformation or those far along the journey? Automate or humanize. Software or services.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . or higher. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52