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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

With the increase in the number of users on social media & with the development of automated & semi-automated tools to harness data from social media platforms, social media has now become an invisible platform for acquiring, nurturing & converting leads. Social Media is a powerful tool for marketers. Local Marketing: .

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. Why Use Email Marketing Tools.

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5 Marketing Metrics that Matter to Your CEO

Hubspot

Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? If you are just starting off with marketing automation, it’s critically important to know where you are right now, make sure you benchmark everything. marketing automation platform, or how long the buying cycle is.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle. This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. We wasted too much time chasing down opportunities and 'hassling' customers.

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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Embrace Automation: . Personalized Emails are being used by B2B companies nowadays. Steps to Personalize Email Campaigns.