Remove Automation Remove Buying Cycle Remove Intent Signal Remove ROMI
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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40
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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

With the increase in the number of users on social media & with the development of automated & semi-automated tools to harness data from social media platforms, social media has now become an invisible platform for acquiring, nurturing & converting leads. Social Media is a powerful tool for marketers. Local Marketing: .

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.