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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

The people among your ranks and the employees you’ve brought aboard have to have the freedom and trust to help you evolve your business and infuse your intent in everything they do. Sadly, Astroturf didn’t.). That’s far too much responsibility to place on the shoulders of one strata of an organization. Reward Systems.

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Your online reputation should be a culmination of you

Biznology

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. It’s all about applying lots and lots of paint. It’s about layering. What the hell does this all mean?

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are. Check out Lifehacker's tips for commenting on blogs.

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I was a teenage Russian troll OG

Biznology

I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself. If there was even a hint of “ Witch!