I was a teenage Russian troll OG

Biznology

” or any remote hint of getting called out astroturfing or not clearly and transparently representing who you are, your true name, your true identity, and your paid-by connection or a brand, political campaign, upcoming movie, or whatever, our entire newsroom full of trolls would be commanded to stop by the our Chief Operation Office: “logout of everything you’re on right now and await further instructions!”

Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business. It’s always better to become friends without intent and with no agenda. Photo credit: calmenda.

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Your online reputation should be a culmination of you

Biznology

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. It’s about putting down the paint intentionally and over time so that you, and not Google, are the artist of your online reputation. Everybody indeed wants a shortcut.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are. And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0