Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

Social Media 80

Social Media Astroturfing Practices Media 80

Convince & Convert

DECEMBER 16, 2010

The people among your ranks and the employees you’ve brought aboard have to have the freedom and trust to help you evolve your business and infuse your intent in everything they do. The breadth and diversity of larger teams makes it harder to ensure that culture is clearly communicated, absorbed, and put into daily practice.

Astroturfing 129

Astroturfing Social Media Advertising Agencies Demonstrating Intent 129

Biznology

NOVEMBER 6, 2012

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. It’s all about applying lots and lots of paint. It’s about layering. What the hell does this all mean?

Astroturfing 80

Astroturfing Merchandising Google Intent 80

WebMarketCentral

SEPTEMBER 4, 2007

has changed the practice of PR. Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 Check out Lifehacker's tips for commenting on blogs.

PR 20

PR Outreach Web 2.0 Astroturfing 20