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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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Your online reputation should be a culmination of you

Biznology

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. Everybody indeed wants a shortcut. It’s all about applying lots and lots of paint. It’s about layering.

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I was a teenage Russian troll OG

Biznology

We spent all day, every day, becoming essential parts of these online communities. 80% of all cyberstrikes were done in order to build trust in the community. Sometimes, online identities would not start cyberstriking on behalf of our clients for months, each one just becoming part of his or her community, sometimes communities.