Biznology

OCTOBER 8, 2013

If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Well, from 2003-2006 I was in the astroturfing business. Why not fake the whole thing?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

NOVEMBER 6, 2012

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. A good reputation online is an essential marketing strategy (biznology.com). It’s about layering.

Astroturfing 80

Astroturfing Merchandising Google Intent 80

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99