PR and Blogging Outreach: Practical Tips
SEPTEMBER 4, 2007
Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreachâ€”both traditional media and blogging. If I have to explain this more, then you need to take PR 101 all over again.