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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Cultivate Award.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Determine where you’re going to put your online ads for the best ROAS. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. Marketing Insider Group can help.

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35.

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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

Metadata

As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Where the axe comes down will vary based on factors like company maturity, but more than likely, “hot channels” feel it. We’re in the era of efficiency. The pivot itself wasn’t surprising.

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Top 5 Oldest Performance Marketing Agencies

Directive Agency

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

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5 Top Performance Marketing Agencies Celebrating 10+ Years

Directive Agency

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years.

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The Ultimate Guide to PPC

Hubspot

It’s most commonly used for paid social and display ads. For instance, say someone read your article on cheese making. Brand awareness is how familiar your target audience is with your company. You can measure brand awareness through social engagement, surveys, and direct traffic. CPM (Cost per Mille).