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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. So regularly checking on your search performance will help you avoid losing traffic.

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What to Look For When Hiring A B2B SEO Agency

B2B Marketing Insights - WE

Off-page factors include link building, social media signals, and brand mentions. Once you know what keywords to target, you can create optimized content for those search terms. Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. Link Building.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. When it comes to voice search, there isn’t a page of results to choose from. The Power of Video.

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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. Smart Insights ) 15% of all Google search terms have never been searched for before. HubSpot ) 3.2-3.5