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B2B Programmatic Buying – Demystified

Inbox Insight

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Their paid content looks and feels like an article on the site, but it’s clear that it’s marketing content. A huge amount of marketing dollars go into programmatic advertising.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. "Best viral campaigns show real thought leadership." Also, by using lots of links, we were guaranteed to get 100+ people to share the article. Adam Needles.

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Content Curation for Lead Nurturing

Adobe Experience Cloud Blog

For the purposes of building awareness and trust and generating leads, I’ll take valuable content and original thought leadership over curation any day. The underlying article he refers to really is an excellent article. Here are a few things that make this a great nurturing email: He knows this is a topic of interest.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog.

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. According to Contently, consumers tend to identify native advertising as an article , not an advertisement. If mobile advertising is hot, then mobile video advertising is sizzling. Why so spendy?

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”