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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

This article describes how to use simple drip campaigns to layer on automation and add scale to processes. Today, we’re going to be automating some processes around the ActiveDEMAND Academy , the free learning management platform we use to certify our users on marketing automation.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups. You can be lean and mean with email marketing. Image: DMA.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Auto-responders.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. We’ve included a copy of the full article as a guest post.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

If you are looking for places to re-publish your article, look at LinkedIn’s “Publish” feature. Contribute articles to industry websites and blogs. Many industry specific blogs and websites accept contributions from guest bloggers and article writers. Email marketing takes on many forms. Auto-responders.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. I’ve heard some of my manufacturing clients call their subscribers free content leads.

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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building. Putting the R back in CRM.

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