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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software?

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Growth marketing strategies are not cookie cutter. Using a content writing service can help. You have to think lean and mean.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

This article describes how to use simple drip campaigns to layer on automation and add scale to processes. Today, we’re going to be automating some processes around the ActiveDEMAND Academy , the free learning management platform we use to certify our users on marketing automation. Measurable.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. We’ve included a copy of the full article as a guest post.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

If you are looking for places to re-publish your article, look at LinkedIn’s “Publish” feature. Not only are they free, but you can also automate some of your efforts on these channels. For example, as a B2B software company, Pinterest may not be the most effective social network for generating awareness.

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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Relationship marketing. Relationship marketing. Let’s explore.

CRM 40
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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Relationship marketing. Relationship marketing. Let’s explore.

CRM 40