7 Digital Trends Defining B2B Social Media Marketing in 2024
sagefrog
FEBRUARY 7, 2024
According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. However, in 2024, there’s a shift towards targeting the upper funnel.
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