Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

SalesIntel

MARCH 14, 2024

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Firmographics are characteristics that define businesses or organizations, similar to demographics for individuals. Look for CRM solutions that offer customization options and integrations with other data sources.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

FEBRUARY 7, 2023

To craft an effective modern sales playbook , data and analytics must reign supreme. Be sure to come to initial strategy meetings with precise projections and goals that quantify the impact of your plan. Analyze existing data Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Use tools like Google Analytics. This will help gauge their interest in your content and offerings.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

SEPTEMBER 13, 2023

It turns out you can do that through sales projections. However, projecting sales is riddled with uncertainty because you‘re trying to estimate revenue generated from leads that you haven’t yet captured. So, how do you create an accurate sales projection for your company? Table of Contents What is a sales projection?

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Here are ten primary reasons why a CRM is often the first investment for sales departments. .

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98