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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

We stroll into new business pitches and make big claims about how “integrated” we are. With all this change and merging of teams, we had some hard choices to make and hard work to do to make this integration of different capabilities and cultures successful. Why bother with integration? Introducing interdisciplinarity.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

For example: . Enterprise users can assign “Reviewer” access to those who need to view existing emails, spam tests, and campaign results in Litmus Email Analytics. Take advantage of Litmus integrations. and avoid the back and forth conversations when someone didn’t get a link, or can’t access it!). Try Litmus for free.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. An example of this is the Twitter API. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. by BtoB Magazine.