4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
Thankfully, modern automation technology can make A/B testing better in numerous ways by tackling the weakest points of a manual approach. Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Here’s how: 1. Finds Correlations Between Variables.
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