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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. I’m not selling pizza; I’m selling analysis provided by experts in manufacturing and technology. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P.

P2P 40
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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. A calculator is available to estimate high volume costs for several calls per second. You can see all the details on the pricing page here. The Video pricing page also offers a helpful calculator.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Think Beyond B2B.

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Moneyball for Marketers

Adobe Experience Cloud Blog

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Dave Snyder of Search Engine Watch recommends grouping your referrals into cohorts based on benefit, and measuring them within their cohorts for an “apples to apples” analysis.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. A calculator is available to estimate high volume costs for several calls per second. You can see all the details on the pricing page here. The Video pricing page also offers a helpful calculator.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. A calculator is available to estimate high volume costs for several calls per second. You can see all the details on the pricing page here. The Video pricing page also offers a helpful calculator.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

In order to differentiate and bring a fresh approach to our social strategy, we did an analysis of all the other players (peers and competitors) in the logistics and supply chain space. It’s really tough in any aspect of marketing to not fall into paralysis by analysis. At the end of the day, we’re people talking to people.