Martech
JUNE 3, 2022
She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Account analysis and measurement. She recommends marketers put together a high-level overview of their analysis for managers, what she calls an ABM scorecard (shown below).
Only B2B
FEBRUARY 6, 2024
Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.
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PureB2B
FEBRUARY 3, 2022
Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history.
6sense
NOVEMBER 22, 2021
When you turn your (obsessive) attention from solo buyers and instead examine the full spectrum of interest or intent that an entire organization is expressing in your solution, you’re able to dramatically increase the quantity and quality of your sales intelligence. And again, all of those folks are having interactions.
Content4Demand
SEPTEMBER 24, 2021
Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.
Leadspace
FEBRUARY 19, 2018
Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More consumer data, when properly analyzed, can create better and higher-qualified leads.
6sense
AUGUST 27, 2021
Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.
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