B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

Binary Demand

JULY 21, 2023

Business-to-Business data refers to machine-readable information that brings advantages to B2B companies. Quantitative Data B2B quantitative data comprises numerical information used for statistical analysis. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Tony Zambito

OCTOBER 26, 2015

Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Eric Mower + Associates

NOVEMBER 20, 2018

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. However, in a meaningful percentage of them, we learned that they often thought about — dreamed about — having their own business. That’s important.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. Typically, the research process consists of two parts: data collection and analysis. There’s a lot of interest these days in marketing research. Let’s start with data collection. Quantitative.

Research 95

Research B2B Marketing Sample Planning 95