Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Single Grain

JULY 6, 2021

The titles of Chief Marketing Officer and Vice President of Marketing may sound like synonyms, but the roles are different: The CMO is a business leader who belongs to the C-suite, and the VP of Marketing is a marketing expert who reports to the CMO. Search Engine Marketing (SEM). Content Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Salesforce Marketing Cloud

APRIL 16, 2024

Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets. How can you use digital marketing to differentiate your brand and carve out a unique space in a crowded marketplace? Absolutely, small businesses can excel at content marketing.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Do some companies offer better marketing jobs than others?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Single Grain

APRIL 27, 2023

By auditing your PPC campaigns, you can identify areas for improvement, allocate your budget more effectively and stay ahead of the latest PPC trends and best practices. Conducting an audit can help ensure that your budget is being used efficiently and performing. You can have an automated or manual bidding strategy.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Digilant

JUNE 3, 2021

In addition, having all your campaign under one roof gives the agency the ability to shift budgets and strategies quickly and efficiently to ensure the best use of your media budget (more on this to come). When partnering with a higher education marketing agency, they’ll push you to shift this mindset to data-driven decisions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Education Ad Agencies 52

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow. as they grow.

Allocation 233

Allocation Marketing Budget SEM Planning 233

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. 14% of all blogs are about technology and internet marketing. 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100