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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Public Relations: How to do it right.

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The 23 Best Content Ideation Tools

Webbiquity

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

At the lower end of the graph were all of the more traditional marketing tactics that B2B marketers are reducing budget allocations for in the coming years. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium. Television & Radio Ads.

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Book Review: Social Media Marketing

Webbiquity

Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Post on Google Buzz.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

This makes the book an excellent guide to developing a social media plan and justifying resource allocation in a large organization environment, if somewhat short on actual execution. Post on Google Buzz. There are a few questionable statements in the book. Share this on Bebo. Subscribe to the comments for this post? Tweet This!

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)