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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. North America (US $15 billion) is poised as the largest market for AI software with Asia-Pacific coming in second (US $10 billion), and Europe third (US $8 billion). Current scenario, budget allocation, and benefits.

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads. As previously mentioned, the average CPC in the Philippines is ₱1.13 ($0.02).

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Downloading Historical Data for Your Google Ads Forecast.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets.

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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Better resource allocation: Maximize the impact of your marketing efforts. Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. That’s where key performance indicators (KPIs) and analytics tools come in. Performance optimization: Understand what works best.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

Further, we found that the industry-wide Cost Per Click (CPC) increased by 18.9% Industries like Auto (35.1%), Accommodation (33.3%), and E-commerce (26.2%) saw the highest increase in CPC. However, the recent industry average for CPC is $0.088 and that is still less than what it was in February ($0.130). post-pandemic !

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

QuanticMind

As a result, many push back against automation technology as a short-cut tool for people who don’t know how to optimize campaigns themselves. Market data provides valuable insights that advertisers use to adjust bids for different audiences and ensure their max CPC is optimized for every keyword. Improve Your CPA.