60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CRM: Customer Relationship Management. Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages.
The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
NOVEMBER 12, 2014
Buyer Behavior. Buyer behavior is often influenced by the consumer''s needs, desires, aspirations, inhibitions, role, social and cultural environment. Customer Relationship Management (CRM). When sales reps use social media to interact directly with their prospects.
Seven Buyer and Sales Trends to Watch in 2011
DECEMBER 5, 2010
Buyer behavior as a result is changing significantly on two fronts. The second is adapting to the impact of the digital age on buyer behavior. Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience.
Reinvent the B2B Buyer Experience to Grow Revenues
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Past buyer behaviors may no longer be solid predictors of future buyer behavior.