chiefmartech

JUNE 12, 2017

But in aggregate, marketers use a ton of them. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1. Real enterprise marketing stacks are larger than you think.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

chiefmartech

JUNE 20, 2016

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Despite global brand recognition and other established advantages that ought to drive growth , the reality is that having a household name doesn't ensure SEO success.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

DECEMBER 22, 2021

Adopting an Adobe or Oracle or Salesforce CDP can have the effect of locking brands in to other solutions from those big players. There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. Boom or bust for independent CDPs?

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

Biznology

AUGUST 20, 2013

Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. More recently, it wasn’t too tough, with a little creativity, to own your unique vertical on search — or at least be able to make it to the first page. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google Digg De-duplication 80

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101