27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com. Applying the Hostname Primary Dimension to the Network report allows you to split out your landing page traffic.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. The system can also extract the HTML of an existing Web page, insert new content such as a Web form or survey, and deploy the modified page in place of the original. That''s a big deal: it means marketers can add their content into existing Web pages and forms without recreating them from scratch.

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Leverage your emails: Four steps to activate CRM data onboarding

Choozle

Once a list is uploaded, Choozle’s partners find all of the possible cookies for an individual across their different devices to create an aggregated audience from your CRM list. Think about segmenting your customer database by value, actions, loyalty, recency, purchases, attendance, and satisfaction. When it comes to copy and content for your ads and landing page, don’t overcomplicate it. What’s the single most valuable asset as a brand or company?

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Moz

The businesses that are consistently listed in the local three pack or page one of the Google Maps search results, when you click ‘More Places’ on the local pack or the search results (page one) for your queries! Are the aggregate reviews on each platform - positive, neutral or negative? Do their profile links lead to active and relevant pages? Here's a short list of the details you're looking for: Are aggregate reviews listed in the search results?

How to Research, Monitor, and Optimize for Questions

Moz

Using questions on your landing pages and / or social media will improve engagement. Both can be asked by someone who is willing to give the software a try, and this needs to be reflected within your copy and on-page layout. Its search ranking algorithm is a weird mix of personalization (based on your chosen interests and connections), recency, activity, and probably something else. Types of content to answer these questions: Create specific landing pages + videos.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Create Wordpress Sales Pages: Learn how this week - Writing on the Web , June 21, 2010 Do you need to create professional looking sales or landing pages? Best of B2B Marketing. June 2010.

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