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Understanding the Three Layers of E-Commerce Revenue

SmartBug Media

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.

PPC 101
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16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). The SMS campaign offering mobile coupons.

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Webinar Recording: Optimizing your Marketing Strategy for a Mobile World

LeadSquared

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. For follow ups in our business, are mailers more effective than SMS? Marketers will continue to use emails, irrespective of whatever is said and done. Question 2.

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Webinar Recording: How to Get the Best Traffic to Lead Conversions from your Website

LeadSquared

You can drive paid traffic using Adwords and Facebook ads. You have to write a lot of value adding content that people search for. Should we keep landing page separate or should we build within website for search campaigns ? Right now we have kept landing pages separate for search campaigns.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Here is a comprehensive list of great tips and tricks every marketer should know to master mobile marketing. Don't hide content behind multiple clicks.

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Top 14 Lead Generation Software Solutions

Oktopost

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution? Includes email, social, and landing pages. .