article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. ZoomInfo MarketingOS Finally, ABM with data you can trust. These in-depth profiles illustrate that Microsoft is not just a massive corporation, but a collection of unique and gifted individuals. Keep reading!

article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Put the customer before the product. Unfamiliar with the term “customer-centricity”? It means putting the customer at the center of every business decision, including product development and marketing. But, statistics show that a customer-centric approach is a better alternative. Ready to learn more? Keep reading!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. For many, the solution here is to implement social listening , or the process of listening to the online conversations being had by your customers and potential buyers. Not quite ready to be so bold?

article thumbnail

From Account Profiles to Account Based Marketing and Sales Success

Engagio

Account profiles identify the types of companies with which you want to conduct business. In doing so, they should be looking both for businesses that mirror their best customers today as well as those that are a step up — those that have the potential to change the trajectory of your revenues. How to Create Account Profiles.

article thumbnail

Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. A science-minded marketer might create an ad that lays out all the necessary details: what the product does, why the customer needs it, and how they can buy it. It’s no secret, data has revolutionized marketing.

article thumbnail

5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. For many, the solution here is to implement social listening, or the process of listening to the online conversations being had by your customers and potential buyers. 5 High-Quality Lead Sources 1.

article thumbnail

8 Effective B2B Lead Generation Strategies

LeadSquared

Learn more about how to run PPC campaigns on Google Adwords ). These companies generally sell leads to a lot of clients and are not very reliable. You had mentioned that we can speak about customers that we already are catering to, while sending emails. On what parameters do you differentiate between cold, warm, and hot leads ?