Zoominfo

MARCH 26, 2018

Put the customer before the product. Unfamiliar with the term “customer-centricity”? It means putting the customer at the center of every business decision, including product development and marketing. But, statistics show that a customer-centric approach is a better alternative. Ready to learn more? Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. A science-minded marketer might create an ad that lays out all the necessary details: what the product does, why the customer needs it, and how they can buy it. It’s no secret, data has revolutionized marketing.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

SEPTEMBER 17, 2018

According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” This Old Marketing Podcast. Thus, the name of our first podcast pick, is a tribute to that fact. Listen here. Social Media Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

OutboundView

SEPTEMBER 20, 2018

Each of the major subsections covered is important to consider when identifying and attracting new customers. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. Our Approach to Client Acquisition & Lead Generation.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Only B2B

MARCH 15, 2018

In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. Include a link to your blog in other email campaigns: Does your company send a customer newsletter? How to Drive More Traffic to Your B2B Blog.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96