Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. Most B2B brands don’t, either. That massive difference was repeated in every test we ran, including this one: The mobile-based placements in red, blue, and yellow all have low CPC. Road Map to Success: Content Distribution Essentials That Win Eyeballs. Image source.

Paid Content 104

Paid Content Top of Funnel Cost Per Click Promotion 104

Zoominfo

SEPTEMBER 10, 2018

We explore what LSI is, what SEO experts think of LSI as a search tactic, and we talk about how this all plays into B2B SEO best practices. What are some keyword searches or long-tail queries that my website must show up to succeed as a brand? Ubersuggest : Marketers use this app to find new long-tail keyword ideas in seconds.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Optinmonster

NOVEMBER 13, 2019

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. We’ve used “b2b content marketing.” For example, if you search for “b2b content marketing,” the parent topic is “content marketing.”

Keywords 80

Keywords Paid Content Traffic Research 80

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

KoMarketing Associates

APRIL 5, 2016

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Work on improving keyword quality to reduce potential CPCs.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

Albacross

MAY 22, 2019

This is one thing that many B2B marketers miss out on, but it’s super important. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. How do you do this?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91