NetLine
JULY 27, 2023
The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing. I was hooked on programmatic marketing.
Martech
JUNE 29, 2022
A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. If you do not have a project yet, go to the Google APIs Resources page to create a new one. It’s the most popular and well-known search advertising tool, formerly known as AdWords.
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Sharpspring
SEPTEMBER 8, 2017
More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Configuration APIs: Use configuration APIs to find new ways to manage your account. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange.
Bannerflow
OCTOBER 12, 2018
A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google changing AdWords to Google Ads is essentially a rebranding exercise. For example, AdWords appears to suggest just search ads.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.
ATAK Interactive
JULY 29, 2019
Link with Google AdWords and Analytics for improved usability and more metrics. First, linking our ERP, NetSuite, with our multi-channel solutions software, Seller Active, via API changed the way our company functioned from the get-go. One Step Checkout (FireCheckout) by Templates Master. Only 22.7%
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.
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