NetLine
JULY 27, 2023
The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing.
Moz
OCTOBER 21, 2018
Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The Google Search Console API is your friend.
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Go Beyond SEO
AUGUST 16, 2018
There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.
Go Beyond SEO
AUGUST 16, 2018
There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.
Go Beyond SEO
AUGUST 16, 2018
There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.
Moz
JUNE 23, 2020
Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve.
Moz
JUNE 23, 2020
Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve.
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