How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors.
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