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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Up until now, the Elements of Communications Planning students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hour of Geoff Livingston Content Marketing magic ( how in the world do you follow Geoff? ).

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Earned-media micro-influencer marketing master class

Biznology

Social Networks (including FB, Twitter, etc.). Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.). While disclosures are essential everywhere, they’re doubly so for “advertorialcontent. Don’t include attachments or inline content.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

A brand’s reputation is now vulnerable to waves of user-generated content that didn’t exist before the web. The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Microsites. Be transparent.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.