Remove Advertorials Remove Content Marketing Remove Distribution Remove Presentation
article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. There are some places where sharing and discovering content is natural.

article thumbnail

Why Cisco Hired Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. “Her vision is to be a leader in real-time personal marketing communications. ” Hiring challenges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Cisco Is Hiring Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. “Her vision is to be a leader in real-time personal marketing communications. ” Hiring challenges.

article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. Interviews and Presentations. Event Marketing.

article thumbnail

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

If you''re ever getting your content syndicated, make sure that the syndicated post links back to the original. Content Distribution. Native distribution is more conducive to content marketers than banner ads and lacks the pervasiveness of banner blindness. Native Advertising (Content Discovery Networks).

article thumbnail

5 Tips to Build Trust Using Content Marketing

Navigate the Channel

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

article thumbnail

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication.