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B2B Video Marketing Done Right

KoMarketing Associates

Wrike: Use Cases. Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. CASE Equipment: CX160D Excavator. CASE Equipment: Tech Talk: How to Keep Excavator Undercarriage Clean. Case Study. CASE Equipment: Gagne Excavation.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

information before giving you a cost estimate for accepting the project.]. you need a thought leadership piece, a case study, or an advertorial? established sites (e.g., Elance ) now require much more complete project descriptions to make the selection process more efficient for. everyone involved. Editor's note: an.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

information before giving you a cost estimate for accepting the project.]. you need a thought leadership piece, a case study, or an advertorial? established sites (e.g., Elance ) now require much more complete project descriptions to make the selection process more efficient for. everyone involved. Editor's note: an.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. That's a fairly strong statement, but follow along as we make our case. But you'd also be wrong.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Are they concerned about costs? Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! MarketingSherpa.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

In any case, advertisers have started to move their budgets aggressively to the native advertising landscape. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). Are they using advertorials?

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.