KoMarketing Associates
SEPTEMBER 18, 2012
The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Earned Media Is Not Free Media. Can Social Media Advertising Work?
Buzz Marketing for Technology
MARCH 23, 2011
A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!
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Buzz Marketing for Technology
MARCH 30, 2011
For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! What does the overall social lift look like?
MLT Creative
NOVEMBER 28, 2011
BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.
Industrial Marketing Today
JULY 29, 2010
The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.
MLT Creative
NOVEMBER 15, 2010
For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Over the next few blog posts, I’ll highlight a few of the top social media monitoring services available.
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important? Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)
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