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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. Lead generation forms and unique ad formats. What do all these statistics really tell us?

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? Are you going to try a carousel ad, a link ad, or a video ad?

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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration.

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How to Get Started with Performance Marketing

Outbrain

You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. In most traditional forms of advertising, the advertiser pays a fee up front for ad space independent of performance. That could mean hundreds to thousands of dollars spent without ever seeing a conversion.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark Consulting

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. Enhanced Cost Per Click (CPC).

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Who’s Driving the Data Movement? Social Media Managers

Buffer

You can, of course, run paid ads for product sales on social media. The point is that the data of social media managers is not restricted solely to top-of-funnel, brand-oriented initiatives. Sales — You can track social media attribution through a typical funnel, or you can check sales numbers from direct social shopping.