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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

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Four B2B Webinar Benefits

Launch Marketing

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge.

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6 integrations to get more from your social media management platform

Sprout Social

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Social commerce.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much for joining us today on Sales Pipeline Radio, our last episode of February. Grab your board.

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If it isn't in the CRM, it didn't happen

GreenRope

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Suddenly conversations become better targeted and more efficient.

CRM 40
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If it isn't in the CRM, it didn't happen

GreenRope

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Suddenly conversations become better targeted and more efficient.

CRM 40