B2B Marketing & Scientific Research: Why Online Relationships Matter
DECEMBER 5, 2011
BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. If your prospect or customer is online when you are (due to their drive to bond), you have the chance to interact in a way you may never have been able to. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.