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Mover Marketing Myths

Porch Group Media

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Top 7 Challenges of Mover Marketing & How to Overcome Them

Porch Group Media

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Making data actionable. Measuring ROI.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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CES 2020: Top 3 Takeaways for Marketers

Martech Advisor

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. CES 2020 showcased over 20,000 product and service innovations in the world of tech. ” How will this impact marketers?

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How to Implement Your Content Marketing Strategy

Content Standard

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. Here’s where successful marketers realize that crafting the plan is the (comparatively) easy part. and failure.

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How Will IPG’s Purchase of Acxiom Affect Marketers?

Porch Group Media

How Will IPG’s Purchase of Acxiom Affect Marketers? In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 by Anders Ekman, President of V12.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? What should I expect instead from my SEO vendor?

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