illumin
MAY 9, 2024
To put it in another way: it’s the measurement of how your ads are shifting and shaping customers’ perceptions and behaviors; the positive results that your brand has experienced (via customer’s brand interactions) after a marketing campaign. Specifically, it helps to uncover how an ad campaign impacts the perception of your product or brand.
Metadata
JANUARY 15, 2024
Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks.
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Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.
Circle Studio
NOVEMBER 23, 2021
This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. These marketing actions may include push notifications, social and digital ads, text messages and email.
Martech
JANUARY 31, 2022
Think about your onboarding experiences, quizzes and surveys, and areas where preferences can be remembered to make the experience better.” Another method is doing focus groups with customers to obtain feedback directly from them on what works and doesn’t.” Harrison added. “It Parsad said. Harrison said. Harrison said.
readwrite
SEPTEMBER 25, 2019
Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Image Source: eMarketer. You didn’t commit enough time to initial market research.
DotDigital
MAY 13, 2021
Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits. . Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. Adding eRFM to your segmentation strategy.
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