Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 – is expected to see an increase in ad revenue (see chart right). . Advertisers can see what audiences segments of different networks so they know who is viewing their ads. . billion in 2023.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Sprout Social

NOVEMBER 21, 2019

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. It’s the process of gathering information surrounding your business opportunities. Who’s running ads related to your business? The same rings true for seeing who’s running ads on social media too.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Martech Advisor

OCTOBER 24, 2019

These personal devices forever redefined how people find information and purchase goods and services and in turn, provided another avenue for advertisers to reach individual consumers. In 2018, programmatic mobile ad spend in the U.S. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

AUGUST 31, 2015

According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. app install ad revenue alone will top $4.6

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Convince & Convert

SEPTEMBER 21, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% of digital display ads in the U.S. Deliver information.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% of digital display ads in the U.S. Deliver information.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Online Marketing Institute

OCTOBER 31, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

AUGUST 18, 2012

” ( Ad Age ). eMarketer ). 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. In the U.S.,

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. Deliver information.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145